What we imagine as real

In an art film, often the director or the producer have a specific view on how they want a shot to look. They have a pretty clear idea.
But sometimes there is no real visual reference for something that is not precisely real.

For example, what if they ask for: a volcano giving birth to a sun…
Or a meteor impacting the Earth...
Or a strange light into a night sky...

These unrealistic scenarios play out differently in everyone's mind. We all have our own expectations of how this should look “real”, partly because what we believe, and how we imagine things are influenced by our culture, education, profession, taste, etc...

On Pobo ‘Tzu’, we worked hand-in-hand with Tania and Yollótl in order to achieve what they needed for their film. They asked us to create the birth of the sun, emerging from under the surface of the crater lake and rising out of the volcano. We sought to create a breathtaking shot, which had to refrain from being too realistic (as the sun being this close would burn everything and blind us), but remain believable enough for the audience to not only see it as a well-produced shot, but to experience the intensity of the story.

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Creative decision-making

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ACES and Workflow for large studio projects